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Designer With A Focus On Licenced Product.
UK-based graphic + product designer working across apparel, headwear, and accessories.
My thing is clean, wearable graphics: strong typography, considered placement, and details that translate properly in print or embroidery. I like the full process, moodboards to CADs to tech packs, and I want my work to feel cultural, not corporate.
Merch Design / Apparel / Accessories
I’m a designer working across streetwear, apparel, and merchandise, with a practice rooted in London’s creative and cultural landscape. My work connects graphic design with product, creating pieces that are visually strong, wearable, and relevant to the audience they’re made for.
My main focus is headwear, outerwear, and merch, with an emphasis on how fabric, shape, branding, and construction work together. I care about creating product with purpose, balancing design impact with functionality, clarity, and attention to detail.
I’m currently looking to collaborate on freelance merch projects and to contribute within progressive streetwear or apparel teams. I’m especially interested in brands that value culture, craft, and strong product storytelling.
Values
Collaboration
Working closely with brands, artists, and creative teams to turn ideas into graphic outcomes that feel clear, relevant, and culturally connected.
Detail-Obsessed Craft
Focusing on typography, layout, composition, and graphic execution to make sure every visual feels intentional, sharp, and well resolved.
Long-Term Partnerships
Building strong creative relationships through consistency, trust, and a shared commitment to meaningful visual work.
Responsible Production
Approaching graphic design with awareness of placement, print process, and production choices to create work that is both impactful and considered.